The Power of Simple Questions

I love it because I always tee it up as like, all right, this next question is going to take us like five minutes to answer. And an hour later, people are still debating like, no, we're a product company. No, We're a service company. If we don't have the same answer on that, there's some permutations or confusion or dysfunction that can arise from just not being on the same page of what business are we actually in. "What they unpack and the conversations they enable you to have can be super, super powerful," he says.