How to Continuously Learn and Grow in Marketing Ops with Raja Walia
Ops Cast
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The Difference Between B2B and B2C Emails
A lot of B2B marketers think that the emails need to be more B2C related. But what is B2C selling? What is the product? Their volume of people that their marketing is a lot higher. Not every email needs to go out Monday, Wednesday, Friday at 8 a.m. You can have the flashiest email in the world but if it doesn't drive home any kind of messaging, it's kind of irrelevant. The big thing at myth, you know, a mythos in B2B is we only want to deliver Monday people are busy. We're going to send an email Tuesday, Wednesday, Thursday, optimal time. Don't send Friday.
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