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21min chapter
How to Create Cult-like Customers in 36 Mins
Sweat Equity by Marketing Examined
Building Community Through Experience
This chapter explores the transformation of customers into a vibrant community via in-person experiences and engaging events. It discusses the importance of emotional connections with brands and how these ties foster loyalty, emphasizing the role of storytelling and brand characters. The chapter highlights innovative marketing strategies that blend merchandise with immersive narratives, ultimately enhancing customer engagement and brand retention.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode