Marvel's Evolution in Marketing Approach

The chapter discusses the marketing strategies of Marvel and how they have shifted over time. They talk about how Marvel started out with a buddy comedy vibe for their releases but have now gone full superhero. They mention the recent trailer for 'Echo' and how it focuses on street-level stakes. They compare this approach to the Netflix shows like Daredevil and Jessica Jones, which were meant to be more grounded. They also mention the different marketing resources and energy allocated to returning shows versus new shows. Overall, they explore the evolution of Marvel's marketing approach and the advantages it brings.