GA4 for Big Query: What's the ROI, Real-Time Reporting, and Insights from Interview with Johan van de Werken
Conversion Tracking Playbook
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The Importance of Scopes in GA4
There's some very confusing stuff in GA4 with scopes. Even if you're looking at a session scoped report, you might actually not be seeing all true sessions from different campaigns. BigQuery has that ability. It's more granular. You have more control. The mixing scopes gets me still. I don't know if Google understands what they've done honestly. But yeah, this is probably an episode on its own.
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