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The TikTok Ban and the Chinese Brand Dilemma with Ivy Yang

Asia Business Podcast

CHAPTER

Navigating Geopolitics and Brand Perception: The Case of Chinese Apps in the U.S.

This chapter examines the public view of Chinese apps such as TikTok, Shein, and Temu against the backdrop of U.S.-China geopolitical tensions. It highlights lawmakers' framing of these platforms and TikTok's efforts to shift its image beyond entertainment to influence public opinion and political discussions.

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