Chaco Footwear — the long-lasting do-everything sandal — is probably best known as a niche brand among hikers and outdoors enthusiasts. That’s how Joshua Weichhand first connected with the product. But it wasn’t until years later after traveling the countryside and visiting our National Parks that he joined the company best known for its Z sandals. Today, Josh is the Director of Marketing for Chaco and he’s trying to build the company into something much bigger. On this episode of Marketing Trends, Josh sits down to discuss how he’s helping take Chaco from a niche brand into the larger lifestyle company it's become today. Plus he explains how Chaco is embracing unprecedented circumstances in 2020, and why knowing your brand and your story can take you to new heights.

3 Key Takeaways

-Chaco initially was just this niche lifestyle brand which over the last few years has evolved into more of a lifestyle brand

-Collaborations are important, but knowing your brand embracing who you are and knowing when it's appropriate to work with other is key

-Chaco mobilized its factory in the span of a weekend and prototyped and implemented a design to produce masks, producing over 1,500 masks in their first shipment.

---

Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.

To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

This episode is brought to you by Lightricks.

LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.

Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise.

Try it today at ltx.studio

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Remote Work Allows Travelers to Stay Away Longer

Bloomberg Businessweek

Luxury Hotels in Mexico and the Bahamas

The AI-powered Podcast Player