The Proof Point cover image

How to write stories your sales team will actually use

The Proof Point

CHAPTER

Struggles with Crafting Impactful Marketing Messages

The chapter delves into the challenges of perfecting marketing content, discussing the limitations of overly refining material and the importance of clear positioning, differentiation, and target audience. It explores the shift needed in company mindset when crafting stories, emphasizing the necessity of starting with customer perspectives. Additionally, it highlights the conflicts that arise when crafting messaging for sales teams and the importance of conceptual alignment before diving into copywriting.

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