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The Kill Pivotal Persuasion Mentality
You've got to embrace this kill pivot persevere mentality. Make sure you align with marketing team. You need to redefine success. Don't try to create something that's brand new. It's all cycle. Change can be hard. People are very ingrained in what it is. And so sometimes you have to say, I get it, but the world's changing. Something is different. We're going to have to change with it.