How to Build a Great Community for Executives and CFOs

Erka: "This is a tougher audience to meet, and the way you do it is through amazing content" She says some thought leadership stuff is definitely bottoms up, but i would say the vast majority of it is topsdown. Erka: We're all going to talk about insert industry here. But this type of person's harder, very hard. And so what'll often happen? Lete, let just do this. Have you heard that recently?