The Efficient Advisor: Tactical Business Advice for Financial Planners  cover image

011: How to ACTUALLY Get Referrals from CPAs, Attorneys & Other Professionals with guest Michelle Klisanich

The Efficient Advisor: Tactical Business Advice for Financial Planners

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The Right Center of Influence

I love that you're sending them lumpy mail which is the kind of mail that gets opened and is very exciting with chocolate. So tell me a little bit more about what is the right center of influence for you how do you determine that? I was lacking really good CPAs so it's sort of boiled down to like what sector of the market am I missing and really amazing people to connect my clients to. But if I think they're amazing and I've heard they've done great work and I've actually heard feedback from other people or clients. That's all it takes for me for them to be in my top 20. And then, you know, I know you do beyond even

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