Banking Transformed with Jim Marous cover image

Humanized Digital Engagement Propels Growth in Banking

Banking Transformed with Jim Marous

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How Does Self-Serve Impact the Customer Journey?

Jim Boulden: How do you, how does this ability for a consumer to actually self-serve themselves impact the overall customer journey? "I think that's a really key thing. So if I want to book a meeting with an advisor, let me commit to a time and a date," he says. The other thing that we're really focused on is how, how do we not make the customer tell the story 5,000 times?"

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