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Ep 34 - Building an 8 Figure £££ Viral Brand During a Pandemic - Ed Hodge

Matt Kelly | The Midnight Pod

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How to Understand the High Level Metric

"It's arter to understand sectors really well. Like i knew that, you know, agay fashion is super hard to break into," he says. "I made good friends with the head ofso the agency, and just noyed the fuck out of him." He then went on to join a smaller agency where he had more of a hands-on role in all those things. After six months it was like 'you know, i've got it all now' - which coincided with the idea of the blanket.

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