How to Advertise a James Bond Exhibit

David G was sent over to have a meeting, not only with the Barbican people, but with the head of the studio that owns the James Bond franchise. The studio had explicitly told David he could not use any James Bond imagery in the advertising. That made the advertising a bit of a challenge. How do you advertise a James Bond exhibit if you can't show anything from James Bond? But David is a creative guy, so he went back to Toronto and he and his team managed to come up with a really smart advertising campaign. Then David flew back to London to present his ideas to the studio head. They just stared at each other for what seemed like an eternity. Luckily, her phone