Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

How to Get Journalists to Actually Open Your Email & Read Your Stuff

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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The Third Factor Is Newsworthiness

We are wired to look at what isn't there, right? So in the concept of what you said about the american dream and af holding houses. We tend to approach newsworthiness is to come up weither create our own data. For example, a lot of people do like social scraping, that look to see what people have said around the country on twitter for a certain hashtag. You don't want to regurtitate what's already out there. Or even if it's complimenting a story that a already exist, you want to offer a new perspective to it.

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