What I Learned Running a Tour Business for Over 30 Years
Tourpreneur Tour Business Podcast
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Strategic Marketing for Tours
This chapter explores effective marketing strategies for tour businesses, emphasizing the balance between engaging current customers and attracting new leads. It highlights the role of digital platforms like social media in reaching wider audiences, alongside traditional PR methods for increased visibility. Additionally, the importance of storytelling and building relationships in public relations is discussed, along with tips on collaborating with influencers and maximizing media engagement.
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