i think there's an optinal amount of friction in any large system which isn't zero. And economists, of course, underestimate the power of business to solve problems at a local level. The idea that expert, educated opinion must always prevail is something the entire education system derives its vastly overrated value from. A democracy never does anything you don't like. There's probably something a bit wrong with it,. i agree. I'm gong to go.
Rory Sutherland, Vice Chairman of Ogilvy Group, comes back for his second appearance at Infinite Loops! We discussed various marketing strategies and behavioral tics, including:
- In-group vs. Out-group
- Fractal nature of behavioral science
- Pricing heuristics
- "Woke" persuasion
- Barbra Streisand effect, Canada, And a LOT more!
Follow Rory on Twitter at twitter.com/rorysutherland and get his must-read book 'Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life' from Amazon.com