The Evolution of Shopping: From QVC to Social Media

This chapter explores the demographics and purchasing habits of QVC and HSN customers, revealing a younger audience than typically assumed. It examines the theatrical nature of QVC's sales strategy, including the use of charismatic hosts and psychological marketing techniques, while also discussing the shift to social media platforms as new shopping landscapes. The conversation highlights the unique challenges startups face in retail, the impact of live shopping, and the ongoing evolution of retail experiences across various platforms.