The Creative Balance: Scripting vs. Improvisation

In this episode, we're joined by Meg Dalessandro, a talented designer and marketer living her dream at Wistia.

We dive into Meg's creative journey — from studying graphic design and UX in art school to landing a pivotal role at Wistia, one of the most beloved brands in video marketing. She shares the full-circle moment that led her there, the story behind her 'Sorry I Missed You' voicemail newsletter, and why embracing bad ideas is often the first step to great work.

We also explore how to stay consistent in your creative practice, even when motivation dips, the evolving world of video content, and how balancing scripted and unscripted formats can make your work more authentic and impactful.

In this episode, you’ll discover:

• How Meg turned a playful Wistia video into a career catalyst
• How to balance scripted vs. unscripted content for more natural videos
• Why live video is both exciting and challenging — and tips for doing it well
• How exploring bad ideas can lead to your best creative work
• Practical tips for managing creative projects and ideas
• Book recommendations that fueled Meg’s creative growth