Stop Squeezing The Sponge
Ecommerce Playbook: Numbers, Struggles & Growth
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How to Incentivize the Shrinking Sponge?
At Bamboo Earth, we could generate north of $100,000 in any given day at any point that we want. That is a very tempting lever as a shortcut for a marketing leader who is struggling or behind on their revenue. How would you incentivize that behavior? So the first thing is I stumbled upon like this metric that I didn't really know existed that beautifully illustrates the shrinking sponge.
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