The Power of Relationships in Sales

This is episode 680.

Read the complete transcription on the Sales Game Changers Podcast website.

This is a Sales Story and a Tip episode!

Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here.

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Today’s show featured an interview with fractional sales and marketing leader Barry Toser from the TNT Advisory Group.

BARRY’S TIP:  “Identify who the key decision makers are and work with them on particular programs and events. There are industry events and conferences where the senior level buyers attend. This provides a great opportunity to network and build relationships with that, with them in that kind of environment. Always look for ways to offer value. Take them to dinner. Don’t be bashful.”