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Do We Want to Optimize for Profit or for Return on Investor Capital?
I was reading a book here the other day. It's called Where the Money Is by Adam Cecil. He made up with different CEOs and wanted to vet their business equipment. And he said that he always asked them this one question, which was, do we want to optimize for profit or do we wants to optimize for return on investor capital? And it was something like 90% said, optimize for profit, not for returns on investor capital. That just shows that the CEO might have a lot of good qualities that made that person the CEO but perhaps it wasn't the asset allocation skills that really brought the person to the very top.