2min chapter

The CPG Guys cover image

The State of CPG Innovation with NIQ's Jenny Frazier & Justin Belgiano

The CPG Guys

CHAPTER

The Importance of Data Science

In the time that you did invest in discussing data, you spent almost no time talking about what I would term as data science. And your 96% of what you were talking about wasn't about advanced analytics or my Asian shrinkage,. It's just about how to get media. How do you get the data hygienically in a place that you can use it? This is one of my pet peeves at the moment. People keep saying we need data scientists, we need data Scientists. GPT does what the data scientists used to do, what you need his data engineers. You know, it's like going to a restaurant and bringing food. What the chef needs is food.

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