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Shifting Dynamics in Political Engagement
This chapter explores the evolving methods of political engagement, particularly how governments leverage social media influencers to connect with younger voters. It critiques the electoral strategies employed by major parties amidst widening wealth gaps and social cohesion challenges, emphasizing the necessity of appealing to low-information voters. The discussion also highlights the complexities of campaign messaging, particularly surrounding proposed tax cuts and the economic realities faced by everyday Australians.