The Effect Heuristic in Decision-Making

The risk amps up for everybody, the closer you get to a transaction. Some things that were never discussed at the beginning start getting discussed at the end. I was really pretty surprised at what I call the continuum of the decision-making. There was one group that had a checklist of 25 criteria and if you made it score 65 then they would proceed Most of them, and I was surprised by that,. "I would love to have gotten that sheet, obviously, because it could be very insightful to me"