The Competitive Landscape in MLB?

These days it seems like teams can make money without necessarily fielding a competitive roster, right? Just because there's so much money coming in from other revenue sources that their bottom line is not tied as directly to ticket sales as it once was. So what, if anything, do you think could be done, or should be done, to incentivize teams like that that have a history of keeping their pay rolls smaller than maybe they could,. To increase them, or to penalize teams for not doing so.