
GroupM's Kirk McDonald on the outlook for digital advertising
The Rebooting Show
00:00
Introduction
Curve is an AI powered video creative technology that creates shoppable and immersive experiences within any video content. The Curve Active Attention Index measures the quality of deterministic user actions as they engage with curve-powered videos. You can learn more about Active Attention and download the free guide by visiting curve.ai or request more information by emailing attention at curve.ai.
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