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Mini-Sode: The Dr. Oz Campaign

Maintenance Phase

CHAPTER

Are You Happy Now, Dad? I'm the Number One Poop Doctor

A BMJ study found that only 46% of the health recommendations on his show had any evidence to support them. The demystification of these kinds of things that you're quote unquote not supposed to talk about is actually a big part of his brand. He's like obsessed with bombers and like the way that your poo is supposed to look and how it's supposed to sound. It was like watching one of those like dystopian future things where I'm like, in the future people laugh at a doctor talking about pooping.

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