The Data Obsession in Sports and Society

This chapter explores the rise of data analytics over the last two decades, particularly in relation to tech giants and their impact on advertising. It examines the evolving use of data in sports, emphasizing both its benefits in decision-making and the potential downsides, such as athlete injuries and diminished viewer experiences. The discussion critiques the gap between the hype surrounding data and its practical applications in industries like sports, finance, and more.