i think for me, one of the most powerful ways to recalebrate is community based tourism. It's about addressing the leakage issue so that more money stays in indestinations where we travel and in local pockets. I would imagine, you know, that that's very much social impact focused theme. And i i have one other quote from talbe fie, which many people in this room know as the former secretary general of w and w and talbois talks about, you can't build a five star resort in a two store community. You have to build them both at the same time. That is building the growt and more proactive as well. As you know, it