The connection between what we eat and how we feel is so central to our human species in so many categories. And this is directly connected to that oatmeal story: My wife, when I first met her, she did like having oatmeal in the morning. She would notice that when she had oatmeal first thing in the morning, she has a really hard time focusing and paying attention. So now we start to understand the cumulative effects of these foods that were so trained to eat through marketing and just TV and other stuff.

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