#39 - Leveraging video to take your sales process to the next level (Tyler Lessard, Vidyard)
30 Minutes to President's Club | No-Nonsense Sales
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How to Use Video in Your Sales Process
Armand: I think video is like 10x more powerful when you actually use it related to deals you're working in pipeline, meaning they're already engaging with you and it's part of the sales process. You want to start to reduce that dependency and say, okay, right, we're going into like before that first meeting, I'm going to record and share a quick video for you. Armand: Don't be scared to lose control of the deal by reducing your dependency on live meetings.
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