9min chapter

Decoder with Nilay Patel cover image

Polestar CEO Thomas Ingenlath on life after Volvo and weathering the EV slowdown

Decoder with Nilay Patel

CHAPTER

Polestar's Market Niche and Future of In-Car Experience

This chapter analyzes Polestar's market strategy in contrast to Tesla, stressing Polestar's unique approach to customer segments and driving experience. It also delves into the challenges of melding innovation with tradition in car manufacturing and the evolving landscape of in-car technology with autonomy and brand desirability.

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