How to Train a Fly Wheel in an Omnichannel World

The first self driving cars didn't get very far, right? They ran off the road. They crashed. If you think of our own algaritms in an omnichannel world the same way, right? We have to start with a hypothesis. And we train our models based on what we have so far. But we know those are going to change overtime. So every one of those interactions and touch points becomes an ability to add an insight back into our algorithm and our model. That's really the fly wheel,. Its algaritm, its experiences, and its data and insights captured from those experiences that we continue to feed and make our models better and more impactful.