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Is Your Spreadsheet a Good Starter?
The spread sheet that you're talking about with the sample columns like, ah, how much money they've spent engagement is a pretty good starting point for most companies. You have to kind of look at it, well, this kind of business without those kind of columnsan't aren't going to matter. If you know what advertising channel people are coming from, and you have the ability to spend more or less on an advertising channel? Or if people are talking to different customers, reps on the phone, and you find their lifetime value differs based on that call or the representive they talk to then that matters.