The Gallup Poll: Who, What, and How They Impact Our World

Jeff Jones: Gallup is a ubiquitous brand name that we hear and so quoted in many different circumstances. We do a deep dive on who they are, what they do, and how their research impacts our world. The company is much bigger than the poll; it works with companies to help keep them happy. It's been around almost 90 years of doing the work that George Gallup started.