Seventh Generation Products - How Did You Get Started?

With that money, what were you now able to do seventh generation? So we sort of did three things. We built up our line of branded seventh generation products. The mail order catalogue had a problem. I mean, it was a very wasteful business. For every hundred catalogues you may d you were creating tons of garbage and tons of waste for all the people that recycled those catalogues without even opening them. And so we decided to place our bet on the natural product industry and work on getting more and more retailers like hull foods and bread and circus, missus goochs on board with the brand.