4min chapter

The Digital Marketing Podcast cover image

How Different Age Groups Are Using Social Media

The Digital Marketing Podcast

CHAPTER

Why Millennials Are Using Social Media

A report by bank rate says 38% of millennials say they make a post on TikTok and Instagram in order to make themselves appear successful. This is a social phenomenon we've seen ever projecting yourself the fear of missing out. If I don't post on social media, did it even really happen? There's all this kind of social pressure. They were the age group where their pressure was on them from the outset. And very young because Gen X, which is what Keanu I guess, we were born without this stuff. It came into place as we got older, which is brilliant. You don't have to deal with all the pressure when you're young. But it's a group

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