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41. Are marketers realising the full potential of AI and machine learning?

Future Proof

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How to Produce Good Systems in Marketing Agencye?

I don't think that expectations are inflated here. I do believe that production of good systems in marketing agencyeis actually possible. Companies need to look more carefully into theeye on what is needed to even run these applications. It's just a bunch of tools. And we just need a very basic understanding and just a bit of time to make it work. After you get an understanding of basic principles, basic types of machine learning out there, for example, what is computer vision, what is natural language processing? And how these two can help you enhance your product will make a big difference.

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