Saratoga Water, Amjad Masad, Guillermo Rauch, Lulu Cheng Meservey, Kian Sadeghi, Vercel and Replit
TBPN Live
Navigating Attention and Communication in Business
This chapter explores the significance of effective communication strategies for startup founders, emphasizing the transition from fleeting fame to sustainable brand presence. The speakers critique social media engagement practices and highlight the balance between internal alignment and external messaging for credibility. They delve into the intricacies of attention management in the digital age, discussing how to convert visibility into revenue while maintaining a company's reputation.
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