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The Future of Wearables
Muse, the guys who do that portable EKEG, EKG, the brain sensing headband for meditation. And they've created something that must track your brainwaves or your brain states while you sleep. It really doesn't feel like anyone's kind of captured the wearables market in the same way as Apple did with their iPhone. Rory Sutherland: The idea of wearables is right, but I think the execution thus far, pretty much industry wide is just a bit lacking.