The Value of Verification on Social Media Platforms

Once a much desired badge of authority and quality, on some social media platforms the blue tick (or check) is now available to anyone who chooses to buy one.

But has this been a popular move?

And has the monetising of verification meant that the blue tick has lost its credibility?

We hear from industry experts who can shed some light on verification, which has dramatically changed since Elon Musk bought Twitter, now X, in October 2022.

Presenter: David Harper Producer: Victoria Hastings

(Image: Two workers look at a phone. Credit: Getty Images)