2min chapter

The Skinny Confidential Him & Her Podcast cover image

Sara Brooks On Branding Strategies Every Brand Needs To Survive, Grow, & Stay Relevant

The Skinny Confidential Him & Her Podcast

CHAPTER

The Art of Creating Authentic and Viral Brands

This chapter explores the intricacies of viral marketing, emphasizing the misconception that it can be easily engineered by brands. The speakers discuss the significance of authentic branding and provide examples of brands that effectively connect with consumers through relatable narratives and strategic health trend integration.

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