Pixar, Disney, and Marvel - What's Next?

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The two top names on the list were Marvel and Lucasfilm. They both kind of fit the mold, which is high quality branded content. Disney would give Marvel the magnified platform of resources to create more of it. Like with Pixar, each entity had something to offer the other.

For any distinctive brand or business, it can be a challenge to expand reach without diluting what makes you special. No one has a keener understanding of this issue than Bob Iger, executive chair and former CEO of the Walt Disney Company. In this special two-part episode, Iger takes us through how he supercharged the House of Mouse while acquiring Pixar, Marvel, Lucasfilm, and 21st Century Fox. The trick, he explains, is setting up a diverse ecosystem that preserves the culture, methods, and core talent of both old parts and new parts – and fitting them together in ways that make everyone more successful.

Read a transcript of this interview at: https://mastersofscale.com/bob-iger/

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