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S2E23: Bain Full Case Interview Example (with future Bain consultant)

Strategy Simplified

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How Candy Co Can Increase Units Per Purchase

There are some new emerging markets that are pretty interesting for us. We're going to look at China, other Asia, and Europe. Just the total size of the Chinese market is 2.2 billion in terms of chocolate and hard candy. And so based on this chart that I'm going to put up on the screen now, I'm curious what you see as an opportunity potentially in those markets for us. Absolutely.

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