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The Rise and Challenges of White Castle
This chapter examines the early development of fast food in America, focusing on White Castle's pioneering efforts to improve public perception of hamburgers. It highlights the influence of Upton Sinclair's 'The Jungle' and explores the entrepreneurial partnership between Billy Ingram and Walt that established a unique dining experience. Additionally, the chapter contrasts White Castle's legacy with that of its competitors, notably McDonald's, reflecting on its cultural significance and innovative marketing strategies.