The Secret Sauce of Storytelling

i like story because it does three main things for us as a creator and as a marketer. It allows us, one, it's the best way to help viewer actually experience something. When you tell a story really well, it releases certain chemicals into the brain that crat these reactions. They tap into our very wiring is human. The result of that on our content is people become more generous, they become more trusting, and they build a deeper bond with the creator. You want them to feel more creative, more relax more focus. And the desire to get another hit like that is the power of what stories do.