2min chapter

The Next Big Idea cover image

STATUS: Does Our Need for It Explain ... Everything?

The Next Big Idea

CHAPTER

The Nuclear Bomb of Emotions

You talk in the book about the danger of humiliation, which one researcher called the nuclear bomb of emotions. And this is interesting because as you've noted that if status is so essential to our happiness and our drives as humans, then a collapse of status is kind of a case study in what happens if status is removed from a human. As it turns out, the results are pretty scary.

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