Developing Strategy with Business Leaders
M&A Science
00:00
Coke's Mental Models
Everyone has bias. It's trying to break down those biases, in getting people to understand them. Most people at coke recognize that they have certain biasesm That's just the way the human mind looks. So there's too many variable, so much information out there. Our mind develops these mental models and these biases to try and cope with all the information that's outfit. Coke had a mental model previously. The solar market was uneconomic without subsidies. They don't necessarily want to get into a market where our subsidies drive value. But when we challenge them, and the nice part is our management t is open to those challenges and the humble enough to say things have changed and our mental
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