Designing for the Circular Economy: Balancing Sustainability and Consumer Appeal

Waste and pollution aren’t accidents—they’re the result of design. Which means we can design them out.

Design is where it all begins – and where real change can happen. In this episode, host Pippa sits down with Joe Iles, Head of Design Activation at the Ellen MacArthur Foundation, to discuss what circular design really means. 

In this episode hear about: 

• How it differs from the traditional approach
• Where the creative crossovers are
• Why designers hold the power to shape a better system

Find out more about circular design

This conversation originally featured in episode 172: Circular design essentials: What every designer needs to know, published in February 2025.

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